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Engagement rate calculator

Compare interactions with followers or views. Keep the same denominator when comparing posts.

Your inputs stay in this tab. We do not receive your files, pasted text or calculation values.

Input

Example assumptions, not market rates

Total interactionsFollowers or views (denominator)

Your result

Your result will appear here.

How to use this tool

Enter your values or choose a local file. Replace the example data with your own.
Review options, units and assumptions, then run the tool.
Check the result before copying or downloading it. Keep an original copy of important files.

Method & assumptions

Compare interactions with followers or views. Keep the same denominator when comparing posts.

interactions ÷ denominator × 100

Worked example

1,500 ÷ 25,000 × 100 = 6%.

Limits & important notes

Scenario estimates—not official rates, eligibility checks or guaranteed earnings. Use your own dashboard RPM or negotiated rates. Currency is only a label; no exchange conversion is performed. Taxes, refunds and platform adjustments are excluded.

Content updated: 2026-10-10